The Art of the Start 2.0 by Guy Kawasaki.

3/5 rating.

Book #88 of 2019. Read July 22, 2019.

 If you’re looking to start your own business read this: period! You’ll be happy you did as you work your way through the steps and knowledge imparted. It’s really as simple as that. 

Quotes:

“The genesis of great companies is answering simple questions that change the world, not the desire to become rich.”

“Complete this sentence: If your startup never existed, the world would be worse off because _____.”

“Ideas are easy; implementation is hard.”

“‘Be driven not by your importance but by the work that you’re trying to do.’ – Sunil Thankamushy”

“Above all, leaders cannot have a bad day. No matter how scared and depressed you are, you cannot show fear, uncertainty, or doubt. You must exude optimism every day.”

“Never ask people to do something that you wouldn’t do.”

“When leaders publicly change their minds, it shows that they’re smart enough to realize they made a mistake, secure enough to admit the mistake, and willing to risk their reputation to do the right thing.”

“The better the leader, the more she doesn’t hesitate to use these phrases: 

– ‘I don’t know.’

– ‘Thank you.’

– ‘Do what you think is right.’

– ‘It’s my fault.’”

“The 10/20/30 rule is that you should use ten slides in twenty minutes with a minimum of thirty-point text.”

“The large size of the font and the paucity of text is because slides are to lead, not read. They should paraphrase and anchor what’s coming out of your mouth. Because people can read faster than you talk, if you put too much detail on the slide, the audience will read ahead of you and not listen to what you’re saying.”

IG Link.