Below are the 31 books that I read in January and February of 2019 and some quotes I found interesting or powerful from them (quotes I especially enjoyed are bold). As you may notice, the 4’s are italicized and the 5’s are bold. I have linked these books to Amazon, though just found one option, so if you want to buy the book, you might check if there is a cheaper alternative – like the library! Enjoy reading!

1. The 100 Absolutely Unbreakable Laws of Business Success (3) – 1/1/19
   • “What can I, and only I, do that if done well will make a real difference to my company?”
   • “Your success in life will be largely determined by how clear you are about what it is you really, really want.”
2. Twelve by Twelve (4) – 1/4/19
   • “be still, look deeply inward, and then act.”
   • “Are you sure?”
3. The Kama Sutra by Vatsyayana (2) – 1/5/19
4. A Year Off (4) – 1/6/19
   • “No matter where you are, there you are”
   • “If you travel far enough, you’ll meet yourself.”
   • “Release people to feel what they are going to feel and do not hold on to your instincts to please and not disappoint. You are on your path, and they are on theirs.”
5. Beyond Words (3) 1/10/19
   • “Even one minute spent in peace is valuable”
   • “You are here now. Make this a heaven.”
   • “There are as many religions as there are minds.”
   • “Don’t look for God only in heaven or on the altar. Serve your dog. Serve your pigs. Serve the sick, serve the poor, serve the needy.”
   • “If you believe in something, practice it in your own life. We don’t want preachers, we want people to practice.”
   • “Begin with little things daily and one day you will be doing things that months back you would have thought were impossible.”
   • “The person who thinks of an afterlife wastes this life.”
6. Meditations (2) – 1/17/19
   • “It is a shame for the soul to be first to give way in this life, when thy body does not give way.”
   • “No longer talk at all about the kind of man that a good man ought to be, but be such.”
   • “…to be moved by passion is not manly, but that mildness and gentleness, as they are more agreeable to human nature, so also are they more manly”
   • “to expect bad men not to do wrong is madness”
   • “No man can rob us of our free will.”
7. Affluenza (4) – 1/19/19
   • “Wealth is liberty – liberty to seek recreation, liberty to enjoy life, liberty to  improve the mind: it is disposable time and nothing more.”
8. Born to Win (3) – 1/20/19
   • “If you are unable to answer the ‘why you want something’ question in one simple sentence, it probably isn’t a true desire of yours, so you can let go of that idea.” 
   • “The Seven Steps of Goal Setting 
   • • • • 1. Identify the goal…
           2. List the benefits: what’s in it for me…
           3. List the obstacles to overcome…
           4. List the skills and knowledge required…
           5. Identify the people and groups to work with…
           6. Develop a plan of action…
           7. 7. Set a deadline for achievement.” 
   • “Practice is simply preparation for success.” 
   • “‘If a man finds out that your word is no good, he’ll soon know that neither are you!” 
   • “Worry is a misuse of the imagination.” 
   • “The important thing…’is to just do something.”
9. The 4-hour Workweek (3) – 1/21/19
   • “Success can be measured in the number of uncomfortable conversations you’re willing to have.” 
   • “You won’t believe what you can accomplish by attempting the impossible with the courage to repeatedly fail better.” 
   • “Man is so made that he can only find relaxation from one kind of labor by taking up another.” 
   • “If you can’t define it or act upon it, forget it.”
10. The Crossroads of Should and Must (4) – 1/23/19
    • “There are two parts in life: should and must. We arrive at this crossroads over and over again. And every day, we get to choose.” 
    • “When we choose Should, we’re choosing to love our life for someone or something other than ourselves.” 
    • “Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self.” 
    • “To choose Must is to say yes to hard work and constant effort, to say yes to a journey without a road map or guarantees, and in so doing, to say yes to what Joseph Campbell called ‘the experience of being alive, so that our life experiences on the purely physical plane will have resonance within our innermost being and reality, so that we actually feel the rapture of being alive.’” 
    • “‘It’s your life, but only if you make it so.’” 
    • “You make time for what you want.” 
    • “Don’t just go through life…make it a point, instead, to acknowledge mystery and welcome rich questions – questions that nudge you towards a greater understanding of this world and your place in it.”
11. The Killer Angels (5) – 1/24/19
    • “The Frenchman may fight for France, but the American fights for mankind, for freedom; for the people, not the land.” 
    • “‘Here we judge you by what you do, not by what your father was. Here you can be something… It isn’t the land–there’s always more land. It’s the idea that we all have value, you and me, we’re worth something more than the dirt.’” 
    • “The next secret is that General Lee makes a decision and he moves, with guts” 
    • “you always know the truth; wait long enough and the mind will tell you.” 
    • “‘I don’t think -‘ Longstreet raised his hands – ‘I don’t know if I can go on leading them. To die. For nothing.”
12. Beating Depression (3) – 1/26/19
13. Yoga Sutras of Putanjali (2) – 1/26/19
    • “In order to gain a true understanding of this teaching, study must be supplemented by devoted practice, faith by works.”
14. The China Study (5) – 1/27/19
    • “A different review of low-carbohydrate diets published by researchers in Australia concludes, ‘Complications such as heart arrhythmias, cardiac contractile function impairment, sudden death, osteoporosis, kidney damage, increased cancer risk, impairment of physical activity and lipid abnormalities can all be linked to long-term restriction of carbohydrates in the diet.’” 
    • “If you remember nothing else about this chapter, remember the forty-nine to zero score; forty-nine coronary events prior to a whole food, plant-based diet, and zero events for those patients who adhered to a whole food, plant-based diet.” 
    • “Another group of scientists at the Pritikin Center achieved equally spectacular results by prescribing a low-fat, plant-based diet and exercise to a group of diabetic patients. Of forty patients on medication at the start of the program, thirty-four were able to discontinue all medication after only twenty-six days.” 
    • “A 2001 Harvard review of the research could hardly be more convincing: ‘…twelve of…fourteen case-control studies and seven of…nine cohort studies [have] observed a positive association for some measure of dairy products and prostate cancer…men with the highest dairy intakes had approximately double the risk of total prostate cancer, and up to a fourfold increase in risk of metastatic or fatal prostate cancer’” 
    • “Americans are being cheated out of information that could save their lives. There is enough evidence now that doctors should be discussing the option of pursuing dietary change as a potential path to cancer prevention and treatment.” 
    • “The ability of cow’s milk protein to initiate Type 1 diabetes is well documented.” 
    • “Genetically susceptible children weaned too early onto cow’s milk-based formula had a risk of Type 1 diabetes that was 13.1 times greater than children who did not have these genes and who were breast-fed for at least three months (thus minimizing their exposure to cow’s milk)…To put this in perspective, smokers have approximately ten times greater risk of getting lung cancer” 
    • “When the results of all these studies are combined (both genetically susceptible and not susceptible), we find that children weaned too early and fed cow’s milk have, on average, a 50-60% higher risk of Type 1 diabetes” 
    • “if this were a study testing a potential drug, these findings would make any pharmaceutical manufacturer jingle the coins in his or her pocket.” 
    • “Principle #1 Nutrition represents the combined activities of countless food substances. The whole is greater than the sum of its parts.” 
    • “Principle #2 Vitamin supplement are not a panacea for good health.”  
    • “Principle #3 There are virtually no nutrients in animal-based foods that are not better provided by plants.”  
    • “There are four nutrients which animal-based foods have that plant-based foods, for the most part, do not: cholesterol, and vitamins A, D and B12. Three of these are nonessential nutrients.”   
    • “It is estimated that we hold a three-year store of vitamin B12 in our bodies. If you do not eat any animal products for three years or more…you should consider taking a small B12 supplement on occasion.”   
    • “Principle #4 Genes do not determine disease on their own. Genes function only by being activated, or expressed, and nutrition plays a critical role in determining which genes, good and bad, are expressed.”   
    • “Principle #5 Nutrition can substantially control the adverse effects of noxious chemicals.”   
    • “Principle #6 The same nutrition that prevents disease in its early stages (before diagnosis) can also halt or reverse disease in its later stages (after diagnosis).”    
    • “Principle #7 Nutrition that is truly beneficial for one chronic disease will support health across the board.”    
    • “Principle #8 Good nutrition creates health in all areas of our existence. All parts are interconnected.”   
    • “Furthermore, it turns out that if we eat the way that promotes the best health for ourselves, we promote the best health for the planet. By eating a whole food, plant-based diet, we use less water, less land, fewer resources and produce less pollution and less suffering for our farm animals.”   
    • “Our food choices have an incredible impact not only on our metabolism, but also on the initiation, promotion and even reversal of disease, on our energy, on our physical activity, on our emotional and mental well-being and on our world environment.”   
    • “The recommendations coming from the published literature are so simple that I can state them in one sentence: eat a whole food, plant-based diet, while minimizing the consumption of refined foods, added salt and added fats.”      
    • [In reference to the dairy industry “educational” marketing in schools] “Don’t people wonder what’s going on when almost every single children’s book advertised in the ‘Nutritional Bookshelf’  portion of [the Dairy industries website] revolved around either milk, cheese or ice cream…during July 2003 there were no vegetable books anywhere to be found on this ‘Nutritional Bookshelf’!”     
    • [The lack of understanding of the importance of nutrition is abhorrent, when the Food and Nutrition board, the government entity entitled to release it’s recommendations for a healthy diet and they come out as guidelines that would recommend the below as] “consistent with ‘minimizing chronic disease’” –
      • “Breakfast: 1 cup Fruit Loops, 1 cup skim milk, 1 package M&M milk chocolate candies, Fiber and vitamin supplements
      • Lunch: Grilled cheddar cheeseburger
      • Dinner: 3 slices pepperoni pizza, 1 16 oz. soda, 1 serving Archway sugar cookies”
    • “only 5-6% dietary protein is required to replace the protein regularly excreted by the body (as amino acids). About 9-10% protein, however, is the amount that has been recommended for the past fifty years to be assured that most people at least get their 5-6% ‘requirement’.” [The FNB 2002 report recommended up to 35%!]      
    • [What’s just as bad is the recommendation that] “added sugars should comprise no more than 25% of total calories consumed.” [That is the equivalent of 2.5 Krispy Kreme donuts a day, or about 150M&M’s!!! Yes, the powers-that-be in the sugar industry talked the “Nutrition” board into yielding to that much extra sugar in your diet as healthy.]     
    • “Research on the causes of disease and non-drug interventions simply doesn’t occur in medical education settings. For example, academic researchers may be furiously trying to find a pill that will treat the symptoms of obesity, but not be devoting any time or money to teaching people how to live a healthier life.”
15. Winter Hours (3) – 1/27/19
16. The Self-discipline Handbook (2) – 1/29/19
17. Ayiti (4) – 1/29/19
    • My first book by Roxane Gay that I have read. She is a great author and I am looking forward to reading more by her after this.
18. Born for This (3) – 1/31/19 
    • “Done is better than perfect.”
19. Thirteen Reasons Why (4) – 1/31/19
    • “No one knows for certain how much impact they have on the lives of other people.”    
    • “And if my love could grow wings, I’d be soaring in flight.”    
    • “Looking back, I stopped writing in my notebook when I stopped wanting to know myself anymore.”    
    • “But you can’t get away from yourself. You can’t decide not to see yourself anymore. You can’t decide to turn off the noise in your head.”     
    • “And that’s why, right at this moment, I feel so much hate. Toward myself. I deserve to be on this list. Because if I hadn’t been so afraid of everyone else, I might have told Hannah that someone cared. And Hannah might still be alive.”
20. Good to Great (4) – 2/3/19
    • “Good is the enemy of great.”    
    • “Level 5 Leadership. We were surprised, shocked really, to discover the type of leadership required for turning a good company into a great one. Compared to high-profile leaders with big personalities who make headlines and become celebrities, the good-to-great leaders seem to have come from Mars. Self-effacing, quiet, reserved, even shy – these leaders are a paradoxical blend of personal humility and professional will. They are more like Lincoln and Socrates than Patton or Caesar.”    
    • “The evidence does not support the idea that you need an outside leader to come in and shake up the place to go from good to great. In fact, going for a high-profile outside change agent is negatively correlated with a sustained transformation from good to great.”    
    • “Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge of cheap imported steel. Yet executives at the two companies had completely different views of the same environment. Bethlehem Steel’s CEO summed up the company’s problems in 1983 by blaming imports: ‘Our first, second, and third problems are imports.’ Ken Iverson and his crew at Nucor considered the same challenge from imports a blessing, a stroke of good fortune (‘Aren’t we lucky; steel is heavy, and they have to ship it all the way across the ocean, giving us a huge advantage!’) Iverson saw the first, second, and third problems facing the American steel industry not to be imports, but management. He even went so far as to speak out publicly against government protection against imports, telling a stunned gathering of fellow steel executives in 1977 that the real problems facing the American steel industry lay in the fact that management had failed to keep pace with innovation.”    
    • “Level 5 leaders look out the window to apportion credit to factors outside themselves when things go well…At the same time, they look in the mirror to apportion responsibility, never blaming bad luck when things go poorly.”     
    • “…first get the right people on the bus (and the wrong people off the bus) before you figure out where to drive it.”    
    • “‘… I’m really wearing down trying to find the exact right person to fill this position or that position. At what point do I compromise?’ Without hesitation, Alan said, ‘You don’t compromise. We find another way to get through until we find the right people.’”    
    • “When you know you need to make a people change, act.”     
    • “The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led – yes. But not tightly managed.”    
    • “‘These guys never agreed on anything and they would argue about everything, and they would kill each other and involve everyone, high and low, talented people. But when they had to make a decision, the decision would emerge. This made Philip Morris.’ No matter how much they argued, said a Philip Morris executive, ‘they were always in search of the best answer. In the end, everybody stood behind the decision. All of the debates were for the common good of the company, not your own interests.’”    
    • “Adherence to the idea of ‘first who’ might be the closest link between a great company and a great life. For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.”    
    • “‘Basically, we did extensive research, and the data came back loud and clear: The supercombination stores were the way of the future. We also learned that you had to be number one or number two in each market, or you had to exit. Sure, there was some skepticism at first. But once we looked at the facts, there was really no question about what we had to do. So we just did it.’”     
    • “Yes, leadership is about vision. But leadership is equally about creating a climate where the truth is heard and the brutal facts confronted. There’s a huge difference between the opportunity to ‘have your say’ and the opportunity to be heard. The good-to-great leaders understood this distinction, creating a culture wherein people had a tremendous opportunity to be heard and, ultimately, for the truth to be heard.”    
    • “How do you create a climate where the truth is heard? We offer four basic practices: 1. Lead with questions, not answers…2. Engage in dialogue and debate, not coercion…3. Conduct autopsies, without blame…4. Build ‘red-flag’ mechanisms.”    
    • “Like Nucor, all the good-to-great companies had a penchant for intense dialogue…They didn’t use discussion as a sham process to let people ‘have their say’ so that they could ‘buy in’ to a predetermined decision. The process was more like a heated scientific debate, with people engaged in a search for the best answers.”    
    • “When teaching by the case method at Stanford Business School, I issued to each MBA student an 8.5″ x 11″ bright red sheet of paper, with the following instructions: ‘This is your red flag for the quarter. If you raise your hand with your red flag, the classroom will stop for you. There are no restrictions on when and how to use your red flag; the decision rests entirely in your hands. You can use it to voice an observation, share a personal experience, present an analysis, disagree with the professor, challenge a CEO guest, respond to a fellow student, ask a question, make a suggestion, or whatever’…if you’re a fully developed Level 5 leader, you might not need red flag mechanisms. But if you are not yet a Level 5 leader…red flag mechanisms give you a practical and useful tool for turning information into information that cannot be ignored and for creating a climate where the truth is heard.”    
    • “They also viewed [competing with P&G] as a way to stimulate the competitive juices of Kimberly[-Clark] people at all levels. At one internal gathering, Darwin Smith stood up and started his talk by saying, ‘Okay, I want everyone to rise in a moment of silence.’ Everyone looked around, wondering what Darwin was up to. Did someone die? And so, after a moment of confusion, they all stood up and stared at their shoes in reverent silence. After an appropriate pause, Smith looked out at the group and said in a somber tone, ‘That was a moment of silence for P&G.’ The place went bananas.”    
    • “This is a very important lesson. You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.”    
    • ” A Hedgehog Concept is not the goal to be the best, a strategy to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at.”     
    • “If you could pick one and only one ratio – profit per x (or, in the social sector, cash flow per x) – to systematically increase over time, what x would have the greatest and most sustainable impact on your economic engine?”     
    • “If you successfully apply these ideas, but then stop doing them, you will slide backward, from great to good, or worse. The only way to remain great is to keep applying the fundamental principles that made you great.”      
    • “Most companies build their bureaucratic rules to manage the small percentage of wrong people on the bus, which in turn drives away the right people on the bus”     
    • “You never just focus on what you’ve accomplished for the year; you focus on what you’ve accomplished relative to exactly what you said you were going to accomplish – no matter how tough the measure.”     
    • “We recognized that planning is priceless, but plans are useless.”    
    • “The good-to-great companies built a consistent system with clear constraints, but they also gave people freedom and responsibility within the framework of that system. They hired self-disciplined people who didn’t need to be managed, and then managed the system, not the people.”     
    • “When used right, technology becomes an accelerator of momentum, not a creator of it. The good-to-great companies never began their transitions with pioneering technology, for the simple reason that you cannot make good use of technology until you know which technologies are relevant. And which are those? Those – and only those – that link directly to the three intersecting circles of the Hedgehog Concept.”     
    • “[T]hey did talk about strategy, and they did talk about performance, and they did talk about becoming the best, and they even talked about winning. But they never talked in reactionary terms and never defined their strategies principally in response to what others were doing. They talked in terms of what they were trying to create and how they were trying to improve relative to an absolute standard of excellence.”     
    • “No matter how dramatic the end result, the good-to-great transformations never happened in one fell swoop. There was no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment.”     
    • “Somehow over the years people have gotten the impression that Wal-Mart was…just this great idea that turned into an overnight success. But…it was an outgrowth of everything we’d been doing since [1945]…And like most overnight successes, it was about twenty years in the making.”     
    • “Indeed, the point of this entire book is not that we should ‘add’ these findings to what we are already doing and make ourselves even more overworked. No, the point is to realize that much of what we’re doing is at best a waste of energy. If we organized the majority of our work time around applying these principles, and pretty much ignored or stopped doing everything else, our lives would be simpler and our results vastly improved.”     
    • “Indeed, the real question is not, ‘Why greatness?’ but ‘What work makes you feel compelled to try to create greatness?’ If you have to ask the question, ‘Why should we try to make it great? Isn’t success enough?’ then you’re probably engaged in the wrong line of work.”     
    • “Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”
21. Zero to One (3) – 2/5/19 
    •  “The smartphones that distract us from our surroundings also distract us from the fact that our surroundings are strangely old: only computers and communications have improved dramatically since midcentury.”
    • “Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.”
    • “All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
    • “a startup messed up at its foundation cannot be fixed.”
      
    • “the seven questions that every business must answer:
      1. The Engineering Question
         Can you create breakthrough technology instead of incremental improvements?
      2. The Timing Question
         Is now the right time to start your particular business
      3. The Monopoly Question
         Are you starting with a big share of a small market?
      4. The People Question
         Do you have the right team?
      5. The Distribution Question
         Do you have a way to not just create but deliver your product?
      6. The Durability Question
         Will your market position be defensible 10 and 20 years into the future?
      7. The Secret Question
         Have you identified a unique opportunity that others don’t see?”
    • “Cleantech companies faced the same problem: no matter how much the world needs energy, only a firm that offers a superior solution for a specific energy problem can make money. No sector will ever be so important that merely participating in it will be enough to build a great company.”
22. Active Hope (3) – 2/5/19   
    • “Estimates suggest that the average American child watches between twenty-five thousand and forty thousand television commercials a year.”    
    • “The rubbish generated each year in the United States could fill a convoy of garbage trucks long enough to go round the world six times.”     
    • “The UN Millennium Project estimates that extreme poverty and world hunger could be eliminated by 2025 for a cost of approximately $160 billion a year. The world’s military spending in 2010 was ten times that amount, with the US government spending almost as much as all the other countries in the world put together.” (Est.from 2005)     
    • “Active Hope involves identifying the outcomes we hope for and then playing an active role in bringing them about. We don’t wait until we are sure of success. We don’t limit our choices to the outcomes that seem likely. Instead, we focus on what we truly, deeply long for, and then we proceed to take determined steps in that direction.”     
    • “In reviewing the research, psychologists Emily Polak and Michael McCullough conclude: ‘The pursuit of wealth and possessions as an end unto itself is associated with lower levels of well-being, lower life satisfaction and happiness, more symptoms of depression and anxiety, more physical problems such as headaches, and a variety of mental disorders.’”     
    • “How we feel depends so much on what we compare ourselves to, and an increase in eating disorders is one of the consequences of having thin models as a reference group. In 1995, the year television was introduced to Fiji, there were no recorded cases of bulimia on the island. Yet within three years, 11 percent of young Fijian women were found to be suffering from this eating disorder.”     
    • “On a website for marketing professionals, the advertiser’s Law of Dissatisfaction is described like this: ‘The job of advertisers is to create dissatisfaction in its audience. If people are happy with how they look, they are not going to buy cosmetics or diet books…if people are happy with who they are, where they are in life, and what they have got, they just aren’t customer potential – that is unless you make them unhappy.’”     
    • “More resources have been consumed in the last fifty years than in all preceding human history. Yet we’re not any happier, and depression has reached epidemic proportions.”    
    • “It always seems impossible until it is done.”    
    • “Through the game of learning to live well with less, we stand to gain. We stand to increase our resilience at a time of financial uncertainty, reducing the anxiety of how we’ll manage when money is short or loses its value. This game played well leads to happier, more fulfilling lives.”
23. Buddhism without Beliefs (2) – 2/7/19
24. Bold (3) – 2/10/19
    • “Fail early, fail often, fail forward.”    
    • “Without a target you’ll miss it every time.”    
    • “The world’s most precious resource is the persistent and passionate human mind.”    
    • “Have a healthy disregard for the impossible.”
25. The Lean Startup (4) – 2/13/19   
    • “are you making your product better?…how do you know?”
26. Letter to a Christian Nation (4) – 2/14/19
    • Up there for my favorite Sam Harris book! A wonderful appeal to American Christians about the issues with Christianity and religion as a whole.
27. Liar’s Poker (3) – 2/17/19
28. The Moral Landscape (3) – 2/19/19
    • “And on almost every measure of societal health, the least religious countries are better off than the most religious. Countries like Denmark, Sweden, Norway, and the Netherlands – which are the most atheistic societies on earth – consistently rate better than religious nations on measures like life expectancy, infant mortality, crime, literacy, GDP, child welfare, economic equality, economic competitiveness, gender equality, health care, investments in education, rates of university enrollment, internet access, environmental protection, lack of corruption, political stability, and charity to poorer nations, etc.” Zuckerman P. – Society without God (2008)     
29. Happiness (2) – 2/19/19
    • “Human beings can change, and if someone has truly changed, forgiveness is not indulgence toward his past deeds but an acknowledgement of what he has become.”     
    • “One day the Dalai Lama received a visit from a monk arriving from Tibet after spending twenty-five years in Chinese labor camps. His torturers had brought him to the brink of death several times. The Dalai Lama talked at length with the monk, deeply moved to find him so serene after so much suffering. He asked him if he had ever been afraid. The monk answered: ‘I was often afraid of hating my torturers, for in so doing I would have destroyed myself.’”      
    • “As Seneca says: ‘It is not that we have so little time, but that we waste so much of it.’”
30. The Campbell Plan (3) – 2/21/19
31. In Defense of Food (3) – 2/25/19 
    • “Eat food. Not too much. Mostly plants.”
    • “Don’t eat anything your great grandmother wouldn’t recognize as food.”
    • “Avoid food products containing ingredients that are A) unfamiliar B) unpronounceable C) more than five in number, or that include D) high-fructose corn syrup.”
    • “Avoid food products that make health claims.”
    • “Shop the peripheries of the supermarket and stay out of the middle.”
    • “Get out of the supermarket whenever possible.”
    • “Is it just a coincidence that as the portion of our income spent on food has declined, spending on health care has soared? In 1960 Americans spent 17.5 percent of their income on food and 5.2 percent of national income on health care. Since then, those numbers have flipped: Spending on food has fallen to 9.9 percent, while spending on health care has climbed to 16 percent of national income. I have to think that by spending a little more on healthier food we could reduce the amount we have to spend on health care.”